The task was set, blueprints organised and code word prepped.
Amidst the success of the off-road terrain Land Rover, the trend of 4-wheel based leisure vehicles started picking up. It was forecasted for substantial growth within America, with Europe and other nations to catch suit. The 1960’s brought great ambitions, as many Americans believed that they were standing at the dawn of a golden age. Alongside the growth of the economy, Rover engineers also understood the change of consumer taste. As a result of this, they began coordinating plans to release a new model/brand under the Rover Company.
As a matter of fact, experimentation had already commenced in 1951 to create a substantial luxurious vehicle in comparison to the Land Rover (Defender). However, it wasn’t until 1966 that something materialised in front of Spen King and Gordon Bashford who were tasked with designing the Range Rover. To keep the construction, testing and model a secret, the code word Velar was used. Deriving from the Italian verb ‘velare’ (to cover), it’s defined as “typically covering another structure or partly obscuring an opening” (Latin Dictionary, 2008).
The working name was also ‘Road Rover’, which developed into ‘Range Rover’ during production. It was unique in the sense that the aim was to deliver a vehicle that had the ability to be luxurious without compromising the performance.
Known as the classic, it wasn’t until 1970 that the first Range Rover was put on sale. It boasted its V8 power with the combination of its permanent four-wheel drive and self-leveling rear suspension.
Here we look at the quick progression of some of the most favourite Range Rover brands up to today:
(Source: Telegraph, 2016)
“Captures the essence in regard to off-road
in an extravagant perspective”
The Range Rover as truly developed itself apart from the Land Rover Defender series, but still, captures the essence in regard to off-road in an extravagant perspective. While the Range Rover is a premium brand that is molded to the city urban escape. Within itself, it still can whenever and however change to off-road tackling any obstacle in its way.